The other day a reader asked me for tips on choosing a blog name and it wasn’t until she asked me this question that I realized how much really goes into picking out the perfect blog name and domain. I recently started a venture with a food blog (A Cookie Named Desire) and spent about a week deciding on a blog name, so I thought it would be good to share my process with how I finally decided on a name.
Figure Out Your Brand Personality
This is probably the most important aspect of picking out a name. It is important to find something that matches the personality of the blog and who you are as a person. After all, readers are coming for the content, but they will stay because of you. So it is important to grab people who align with your personality and brand identity (because our blogs are our brands) so that you attract the right people straight away.
Does Your Blog Name Have Mass Appeal?
I know I just told you that your blog name should be focused on your blog’s identity, but you also need to be sure that the name is easy to understand and easy to remember. In short: try to steer clear of obscure vocabulary and keep the name short and to the point. (Ie. The Sacchariferous Chronicles Of Ericka Anderson vs The Sweet Life with Ericka). Some of the best names with mass appeal use words that play off one another or rhyme. Think The Kitchy Kitchen.
If you come up with a couple of good blog names, do a quick Google search to be sure there are no similar (or the same) blogs out there. I Googled one of my blog name ideas and there were four blogs with similar names. One of them had a section of their blog that was the exact name I had in mind. It’s okay if there are other blogs out there with similar names if it is something you are comfortable with, provided they write about different topics. The reason why you want to be as original as possible is because you don’t want someone to search for your blog and keep landing on someone else’s page. Being as original as possible will also help separate your blog’s identity and also help with SEO.
Let Search Engine Optimization (SEO) Be Your Guide (If You Want)
Some bloggers use keywords they want to rank for when considering blog and domain names. For instance, some subscription box bloggers will find a way to include the term “subscription box” in their name and URL. This is entirely a personal preference. In my opinion, it really limits your options and creativity when coming up with a name. If you find a way to do it and you feel like it works for you, then by all means, go for it!
What other suggestions do you have for new bloggers who are trying to come up with the perfect blog name?